How advertising effects teens

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While the business case for advertising to teens holds on financial grounds, teen-targeted advertising raises concerns about possible detrimental long-term effects. Teens tend to spend more impulsively than adults do because they lack the financial obligations that make budgeting and long-term financial planning such a necessity for adults. Advertisers who capitalize on this can reinforce this type of impulsive buying habit, contributing to a spend-now-consider-later financial approach the teen consumer might carry into adulthood. Teens are normally limited by the amount of money in their bank accounts, but those with credit cards and impulsive spending habits can flirt with financial chaos. Teenagers are a particularly vulnerable segment of the population.
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Does Advertising Has Negative Effect on Teenagers?

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Manipulated Kids: Teens Tell How Ads Influence Them - Educational Leadership

Alissa Fleck is a contributing writer for several community newspapers in New York City. She writes book reviews for an online magazine and hosts a monthly reading series. Fleck has also interned at a literary agency and worked as a university teaching assistant. She holds a B. Whether they are watching television or flipping through a magazine, teens are bombarded with advertising everywhere they turn, and it's not without its consequences. Companies know teens are vulnerable and likely to be consuming media and, therefore, target young people with their advertising. While the effects of advertising can be detrimental to teenagers, it's possible to combat the negative impacts by being proactive about what your kids view and how they interact with it.
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Teens’ Use of Traditional Media and the Internet

Teens today, often referred to as the 'N-Generation' or 'cyber teens,' are growing up in a globally interactive world. Jupiter Communications estimates that the segment of more than 4. At the same time, the adolescent population of 30 million is rapidly growing in both size and consumption power Lee, But relatively little is known about this young group of powerful consumers, who just a decade ago were considered financially unattractive. How do teens spend their time across media, and do media choices vary by activity?
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Skip to Content. Marketing to preschoolers mostly entails commercials on television or streaming services , since television is still the dominant medium for young children. Although companies are limited in the data they can collect from kids under 13, they can still gain insights into their behavior and preferences.

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